Let’s get started. If you are serious about branding and building your home based business, you should definitely have your own web site. Your web site is how your business will make its first impression, share information, and if set up properly, help you generate new leads.
The simplest way to get started would be to register your domain name and start building a blog using the WordPress platform.
You should absolutely set up social media accounts on sites such as Facebook, LinkedIn, Instagram, etc… Social media sites provide a quick way to generate interest, inform potential customers, and if set up properly, help you generate new leads.
As your follower count grows, your opportunities for marketing, customer reach, and research also grow.
You will want to set up and publish a regular newsletter to keep prospects and customers informed and updated on new events, pricing discounts, limited time offers, and any changes you may be experiencing.
This is a great way to build rapport, establish yourself as a professional, and build the know, like, and trust factor.
When designing your newsletter, pay attention to branding, colors, layout, etc… to make sure your newsletter content is reinforcing your overall marketing brand.
One of the most important home based business tools you will use is an autoresponder service. This is a great way to generate leads, follow up with prospects, reinforce your brand, and ultimately generate more sales. Your best approach is to integrate your autoresponder with your web site or blog so you can begin generating new leads, sending out your business newsletter, and drive new sales growth as well as bring in repeat business.
If you are just getting started with your home based business, you will want to select those tools that are absolutely necessary for your success. The basic web site, social media accounts, and email marketing tools are the most important home based business tools you should get started with.
The best news is that these tools are typically very inexpensive. For example, social media sites are typically free. Web sites can be started free or very low-cost, and you can start your email marketing account with a 30 day free trial.
Feel free to respond or comment with any questions or thoughts you have about the tools you are using to build your home based business. We always enjoy hearing from our readers and we look forward to talking with you.