Telling Your Story the Right Way?

We all want our marketing dollars to stretch as far as they can. One way to ensure that your dollars are taking your company as far as they should go is to have your brand tell the right story in the right way. It is important to think of marketing as someone in the corner raising their hand to get attention. If you aren’t intrigued by what you see, if you aren’t interested in figuring out what the story is, then your marketing and advertising can quickly be ignored and even more quickly add up to a cost that is not sustainable. Most marketing is an interruption, plain and simple. Whether it’s the ads you see scattered around the internet, streets, windows, and seemingly everywhere these days, the stuff that works is the stuff that grips you, makes you stop, and makes you curious.

Appeal to Your Customers
The first step in telling your story is to meet your customers where they are. No one is going to listen to your story if they can’t hear you. You need amplification to get your message out there and keep it out there.

Be Genuine
Developing a brand that really represents the high caliber services and products that your company provides is key to attracting the kind of loyal customers you want. You need to show them exactly what they can expect from you from the first moment they encounter your brand.

Create a Connection
Life is about the connections we make. If you can successfully connect with your customer base, then they are more likely to become your customers, return as customers, and spread the word about your brand to their connections.

You need a way to stay in your customers’ minds so that when they need your products or services, your brand is the first one they think of. Using promotional products can help your brand be remembered long after you make an initial connection with your customer base.

And Repeat
The stories that stick with us are those that we hear all the time. The best way to get the story of your brand remembered is to tell it over and over.

One of the easiest ways to accomplish that is with promotional products that appeal to your customers. Giving potential customers something they will use every day is the smart way to keep your brand repeating in their mind.


An Equal Opportunity

Branding is a hot topic of current professional conversation. It is so popular that it’s become a bona fide trending topic. The keyword is gaining traction among results pages all across the internet. What is branding and how does it work? Promo companies are prepared to answer that question using phone screen cleaners to demonstrate the principle.

Branding: An Object Lesson

According to marketing research, there are two things customers respond to most:

1. A business that solves a problem

2. A business that provides useful information

The best branding strategies are able to incorporate both concepts into the mix. The best way to think of branding is how your company gets introduced to the customer.

On the professional side of this equation, business owners are trying to find new ways to make an appropriate and lasting first impression. Many fledgling companies have decided that a phone screen cleaner is the perfect way to establish their branding presence in a competitive pool. After all, it meets the optimum industry standard for customer retention by hyper branding the backs of people’s phones and tablets, which people look at on average 150 times a day.

Everyone (almost everyone) has gone mobile. Over the last 10 years, the smartphone has changed marketing as we know it. It has also left that marketplace full of fingerprints, smudges, dirt, and grime. In no time at all, this problem is encountered by every cell phone user out there. Many companies have noticed a hole in the market that they have been able to fill. Now, they are extending that solution to businesses as a natural branding opportunity.

Why Simple is Best

Given the information you just read, you can probably infer what hole various screen cleaners have filled, but just in case, let’s get into more detail.

Does it strike anyone else as odd that cell phone providers can come up with touch screens and neglect to find quick, easy and portable ways to clean those screens? Not only would it add to the durability and longevity of the product, it helps stop the spread of germs.

A phone screen cleaner fills this need. Once promo product companies figured out what they had in these little adhesive, reusable microfiber squares, they wanted to offer the product as a branding platform for companies in need.


The Beginning of a New Relationship

The new iPhone 5 and its Apple OS 6 platform was introduced Sept. 12, 2012 by the Apple Corporation. A question that many Ford vehicle owners is… “How well will the new iPhone work with the Sync hands-free phone system and the MyFord Touch system?” Preliminary reports say the new “relationship” will go off without a hitch.

Last year, when the iPhone 4S was introduced, it required a few adaptations for Ford Sync users, but once those issues were addressed it became the start of a beautiful relationship. Siri, the iPhone’s witty voice-activated assistant, could work well with Ford Sync’s “Samantha.” One reason for this great relationship is that Nuance, the developer of the voice recognition software had actually created the voice interface for both Apple’s iPhone and Ford’s Sync.

Apple Store representatives have said the new iPhone 5 and the Apple OS 6 will present no connection glitches with a hands-free device such as Ford’s Sync or MyFord Touch.

The new iPhone 5 is thinner, lighter and has a larger screen than the iPhone 4S. Improvements in iPhone 5 allow it to access the LTE cellphone network (available in select markets) to allow better connections. This new mobile communication standard is a latest progression from the 3G to the 4G networks. The goal is to keep expanding the speed and the bandwidth that cell phones use. This should mean better signal strength, faster connections and clearer connections.

The iPhone 5 also has an A6 chip which will allow much faster processing of Apps. Apple reports it’s twice as fast as the current iPhone 4S. Another cool upgrade is the switch from the 30-pin connector (to USB) for recharging and connecting to iTunes on your computer or laptop. The new iPhone uses a smaller, 8-pin connector and Apple will have conversion connectors so you can still use your old Apple cords.

One noticeable difference is that Apple is dropping the use of Google Maps on the new iPhone 5. The new Apple system will allow you to use the App or Siri to show you maps and even 3-D photo imagery to show you where you want to go. It will also provide voice turn-by-turn directions. This means when using your new iPhone 5 with your Ford Sync system, you will want to push and hold the “Home” button on the face of your phone to access Siri. You will hear her voice come over the vehicle’s sound system. You can speak to her to ask for directions (or whatever). Siri will tell you the instructions and ask questions as needed. Just push and hold the “Phone” icon on the steering wheel (or center console) to finish your session with Siri.


9 Advantages Of Using A Handsfree

You’re driving along and your phone rings. What’s the worst that could happen if you just answered it?

Well, increasingly this is being frowned upon in many countries as being potentially very dangerous.

If you answer the phone, there’s the issue of not only driving one-handed but also just reaching for your phone to answer it you may lose your concentration on the road for a couple of seconds.

Imagine what can happen on a motorway in a couple of seconds if you are driving at speed. You regain your concentration, another car has braked in front of you, you have no time to react and you’ve run into the back of them.

There are various options available to you that would allow you to answer your phone safely in your car but still allow you full concentration on your driving.

One of these is by using a Bluetooth Handsfree Car Kit which you attach to your car’s sun visor.

Advantages Of Using A Handsfree Car Kit

Improved Safety

By allowing you to keep both hands on the wheel whilst you’re taking a call, you’re fully in control of your vehicle. Taking the call is then just like speaking to someone sitting in the passenger seat.


Many of the latest smartphones allow voice dialling and many Handsfree Kits also can take advantage of this. At the press of a button on your car kit, you can say who you want to call and your phone will automatically dial the number requested.

Some devices are also able to announce the caller to you before you answer or a LCD screen so you can see who’s calling.

For those who need to do business outside of the office and to stay in contact, having a Bluetooth Handsfree Car Kit is a really effective solution.


Getting the Most From iPhone

Getting the most out of your Ford Sync system sometimes means learning more about your smartphone and here are some tips on using your iPhone with the Ford Sync system.

Are you having trouble accessing your iPhone music?

If you have upgraded to a newer Apple iOS, then one of the options is to “back up” and store your music on the Cloud. This uses a process referred to as iTunes Match. Essentially you see the song titles and information on your iPhone – but the music is actually “parked” in the Cloud. The problem is that the Ford Sync system no longer can access this music since it has become part of the Apple proprietary system. If you go to your iPhone’s Settings folder… scroll down to the iTunes & App Stores bar, then turn off the iTunes Match button.

This allows your Sync system to access music files. Turn the iTunes Match button back on to back up and store your music from time to time to keep your files current.

Has your streaming iPhone music stopped playing?

If you pushed the Voice button on the steering wheel to access music by saying “Bluetooth Audio” then you can stream music through your vehicle sound system. It streams music, but you don’t have enough bandwidth to give voice commands to “Play Artist Bruno Mars.”

If you plug your iPhone into the USB port, then you’ll have to push the Voice button and say “USB.” The Sync system will index the music on your iPhone (or USB jump drive) and after a few minutes, push the Voice button again and when the Sync system says “USB, state your command” then say “Play All.” The Sync system will begin playing your music. You can then push the Voice button and say “Play Artist Miranda Lambert” and it will find and play her music (if you have that in your collection).


Most people are very thankful

Most people are very thankful to have a car GPS system installed in their vehicles because it helps them navigate with a great deal of ease. These high tech devices help drivers find places that are hard to locate because of unfamiliarity since they mark the location of the vehicle on a road map. Like most people who use these devices, you are sure to appreciate this feature which is after all the main benefit it offers. However, you will also be glad to know that a car GPS system also offers many more benefits. Needless to say, all GPS systems do not necessarily offer the same features and their prices vary accordingly.

Some of the additional benefits offered by vehicle GPS devices include:

1. Alerting of emergency services in case your vehicle breaks down or is involved in an accident. This can prove to be a lifesaver in certain situations, especially when the people in the car are not able to call for help themselves. This is generally a paid service but plenty of people feel that it is a worthwhile investment for very obvious reasons.

2. Helping the law enforcement authorities locate your car in the event that it has been stolen. The police will be able to track your car’s movements with absolute accuracy thanks to its GPS device. This will also help minimize the damage to your car since you’ll be able to get it back from the criminals before they have had a chance to strip it of its valuables.

3. Providing you with information about nearby places of interest. If you generally spend time looking for restaurants, hospitals, ATMs, gas stations and the like then your GPS device can be programmed to pop up information about nearby places that you seek. It will also give you directions to reach the place in addition to the estimated driving time; all extremely useful information that can help you to drive better.


Toys for Big Boys

Imagine a little guy, playing the floor, “Vroom, vroom, my cars go vroom!” Imagine looking around the little guy’s room, and you see a race car bed, race tracks on the wall, and bins filled with little metal cars. We will never know where this love of cars originates, but it is truly his first love!

The common ground that ties all car connoisseurs together is the lifetime love and fascination of automobiles. Cars are can be so appealing to children because of their shiny paint, silver chrome wheels, glossy black tires, and the rumble of the engines. Many little boys grow up loving cars. They collect Hot Wheels or Matchbox cars, and play with them from dawn to dusk to see how far they can launch from a racetrack or how fast they can bank a curve. As the little boys grow to be teenagers, the love of the car continues. A car means freedom and a rite of passage in a teenage boy’s world. The teenager finally has status among his friends. Not to mention, having a car is a great way to impress a prospective girlfriend. This newfound independence with his car can make a huge impact on young impressionable guys. As the adolescent boy grows into a young man, his taste for high speeds, top performance, and the amazing beauty of heavy metal machines continues to mature. Then before you know it, he is consumed with the hottest, latest, fastest trends in the automotive market. Big boys always need to improve their toys. After all, for most men, they need a distraction from daily life, and something they can invest in.

Local car dealers provide access to the best and most popular auto parts that the consumers are searching for. One of the hottest trends in headlights are HID lights that provide superior vision enhancement for night time driving experiences. HID lights are basically two beams of light that cross into one extremely powerful beam of light. This light can extend illumination much further than the average headlight. This stronger illumination can make a safer and higher performing driving experience. Reputable car audio dealers in your area will have these popular HIDs, as well as other market trending products.

So much time is spent every day in our cars. It is no wonder why we have an emotional connection with our cars. Our cars can be our escape with awesome audio, and fast speed. Cars can become an extension of your personality and with the right accessories you can make sure you’re car reflect how unique you are!


the new designs

When someone is using their mobile device in a vehicle, they are going to want to have the hands free Bluetooth car kit that will allow them to do what they need to do without having to worry about messing with it while they are driving. This is something that is not always easy to do though. There are many features that are going to come with these though.

Most people will use these when they are taking calls. Driving while talking on the phone is something that can be very dangerous. It is also illegal in many areas of the world.

Some of these will support more than one device in the vehicle when they are using it. This is going to be especially convenient when more than one person in the vehicle will be using the Bluetooth device. The driver is the most important person to be using it though.

Some of them will have a feature that will automatically turn on the Bluetooth car kit. This auto awake feature is going to turn on automatically when a call comes in so that the driver is not having to mess with their phone when they are driving. This is something that is very convenient to use.

There are also options that can allow them to connect to the car speaker from a mobile device, such as an iPod or mp3 player. This allows people to have their own playlist. It is not something that is going to be important to everyone, but it is convenient when someone is traveling.

The radio stations can change from town to town. It can be frustrating when someone has to keep changing the radio station that they are listening to. Everybody will have a different type of music that they like to listen to.

Many of these devices are going to be powered by aptX. A lot of people agree that this is going to give them better sound. The high quality sound is something that makes the music sound better and people will enjoy it more.

When making a call, it is going to be important to be able to hear the other person clearly as well. There are many different reasons why the sound could become muffled without this device though. Using a Bluetooth car kit can be very helpful in keeping the sound clear.

These wireless devices are going to be helpful too. Finding a cord to plug into with all of the different devices that people are using can be difficult. It is not something that is going to be allowed due to the number of plugs that are available in a vehicle. With the new designs, there are more becoming available in the newer vehicles though.


The Fix

The allure of big money has always been an overwhelming temptation to pursue sometimes illegal means to reap ones financial desire. In sports, especially professional sports today with so much money involved many has sought that one big payday. After watching the NFL Championship, a game that Green Bay was expected to win hands down concerning questions have surfaced.

NFL football is very big business. From TV rites, commercials and even more money in gambling all generate a billion dollar industry. In a game prior to kick off the odds overwhelming favored Green Bay over Tampa. With so much money on the line especially in today’s reality it is very conceivable that one or two plays and even officiating could be called into question. In a previous wild card game the Pittsburg Steelers had questionable play calls and mistakes that shouldn’t have happened. Yet, they did. The Steelers were overwhelming favorites like Green Bay. In the same context both games where the obvious is very well obvious that certain plays, mistakes and even officiating that shouldn’t have happened did.

In the annals of sports there have been instances where games have been thrown and the Fix was in from the start. One of the most famous cases was the Black Sox scandal of 1919. This is where Shoeless Joe Jackson and several members of the Chicago White Sox took money to throw the world series. Shoeless Joe Jackson and the other seven members of the White Sox were banned from playing professional baseball for life. In Green Bay history Paul Horning was caught betting on Football and it cost him a year of ineligibility. Pete Rose is another who bet on Professional sports and it cost him enshrinement into the Major League Baseball Hall of Fame.

When a game is played and there are questionable calls either from the officiating, coaches, or players and also mistakes that shouldn’t have occurred are all signs of potential irregularities that could be construed as attempts to fix the outcome of that game. It has happened before and you can bet your bottom dollar it is happening now. And, it will most likely happen again in the future. No longer is playing for the love of the game a reality. Those days unfortunately are long gone.

Remembering a simpler time. A time where playing sports was filled with emotions of exhilaration of just playing the game. Where athletes stayed with one team for the duration of their career. And, in many cases when their career was waning their ego couldn’t accept the fact that father time has a way of catching up to all of us moved on to one more team just to play one more year all for the love they had for the game.

The temptations to put the fix as they say are overwhelming in today’s fast track professional sports of colossal salaries and huge TV contracts. The same temptations exist now at the collegiate level. This is where college football and basketball reap huge financial windfalls from TV contracts. The universities involved continue to gain the offshoot of the financial gains that their sports programs generate.

It is not naive to express that the fix couldn’t exist in today’s athletic venues. The realities are there that there is a real possibility that one or more could influence a totally different outcome of a game for the sake of monetary gain. The recent NFL championship game as well as the wild card game are consistent reminders that play calls, officiating and blatant mistakes made by players could justify that the “Fix was in.


Top Shoes For Women

Office shoes

There is a huge variety of shoes for office wear.  A classic office shoe is a standard black shoe with varying heel heights.  Shoes with heels of four to eight centimetre heels are favourite.  If you need to be comfortable you’ll usually go for shoes with a lower heel height of under  four centimeters, unless you feel comfortable wearing shoes with up to eight centimeter heels for more than eights hours a day.  I have a few friends who are less than five foot in height and they all wear their office shoes with heels at least eight centimeters. They like the extra height the heels give them. Work shoes need to be comfortable and look good at the same time.

Fashion shoes

These are exactly what it says, shoes that in fashion at the moment.  Fashion shoes are fashionable only for one season and will date very quickly.  If you have a limited budget go for a cheaper shoe and change them often.  It’s fabulous if you have an unlimited budget and can buy the top designer fashions as they arrive off the catwalks.  Most of us mere mortals have to wait until the newest fashion trends hit the high street.  But do not pull your nose up at these fashion shoes, they are excellent quality and look fantastic.  Recycle your hardly worn fashion shoes by donating them to the charity shops in your area.  They’ll be able to sell these to a less fashion conscious woman.

Dress shoes

Got an occasion to go to?  Wedding shoes, formal shoes and dress shoes come in classic styles and can be timeless.  They’re usually not as fashionable as fashion shoes but won’t date as quickly.  A good addition to your wardrobe these can be a good investment for all your functions.  If you need wedding shoes and have a dinner engagement in the same year then splash out and buy yourself a comfortable pair of dress shoes in a colour to match both outfits.  You’ll only need to buy one pair and on the second occasion you will have broken them in so they should be ultra comfortable.  This is the sensible option, but if you love shoes buy two pairs and find an occasion to wear them!  Dress shoes come in all colours and a range of fabric and materials to suit all types of clothes.

Women buy shoes for a host of occasions or just because it makes us feel good to go on a shopping spree!  Office shoes, fashion shoes and dress shoes.  You can find them all online in every style and colour you could possibly want.