Choosing shipping supplies isn’t simply picking different boxes and interior packing items – it crucial to think about the kind of ‘unboxing experience’ you hope your customers to have; what material would complement and suit your product brand identity’s master goals. In addition to this – you should plan to sort your shipping supplies, in order to maximize your time and resources (and ensure you don’t need to make purchases from the office supply store at the last minute).
If you’re thinking this sounds complicated, time-consuming and expensive – you’ll be happy to hear that it isn’t. It simply requires some forward planning to give your customers a memorable and exceptional experience.
Here are few cost-effective ways to make the best of your shipping supplies:
1. Choose proper and suitable shipping supplies
Back in the 1900’s, when USPS Parcel Post shipped the first boxes, the end game was straightforward – getting a plain brown cardboard box from point A to B. Nowadays – shipping is much more than just that. There are four vital things to consider when you’re deciding on shipping supplies to suit your product.
Weight: When choosing shipping packaging – keep in mind that shipping carriers calculate your shipping cost according to the parcel’s weight, size and destination. What this means is that it will be more cost-effective to choose a lighter and more compact packaging – such as smaller boxes or bubble envelopes, instead of over-sized and heavy boxes.
Protection: To ensure that your shipping supplies protect their contents properly – you need to use the correct packaging material best suited for the product your shipping. Use item specific materials, such as a poly mailer for items that need to be water resistant or a wine shipper for bottles.