Must Know Before Selling Their Business To A Competitor

“I have a very highly developed sense of denial”-¬†Gwyneth Paltrow

Nearly every study done on business succession readiness indicates that 70% or more of all small and medium business owners have no written exit plan in place.

Funeral business owners are no exception even though they know, perhaps better than anyone else, the high cost of failure to plan.

As a funeral director, you are confronted daily with painful and stressful conditions that occur when your clients don’t make plans and are forced to make important decisions under duress. You probably also realize that most of this failure to plan can be traced to human beings’ intimate relationship with denial.

Denial is a powerful, double-edged sword. On the one hand, it helps us cope with devastating occurrences that come our way. On the other hand, it often leads us to eschew preparation and planning in favor of crossing our fingers and hoping for the best.

Funeral directors succumb to denial just like anyone else; putting off much-needed business succession planning in lieu of a “wait and see” approach.

While most funeral business owners express an intense desire to see the businesses into which they have poured so much of themselves continue after they have retired, few have a plan in place to make that happen.

Without such pre-retirement planning, owners are opening themselves up to situations which can severely compromise their ability to sell their businesses for enough money to retire.

Many of them believe that when the time comes to walk away from the business, they will be able to sell the business quickly to a competitor for a nice price.

Why Selling to A Competitor Isn’t Always A Good Idea

Over the past few years, large corporations have been buying up individually owned funeral homes in record numbers. Many directors have balked at this trend and are not interested in becoming a part of a “McBurial” chain.

It’s natural, then, that when the time comes for those directors to retire; they look for other independent mortuary business owners to whom they can sell their profitable business.

However, before selling your business to a competitor, be sure you understand some of the potential adverse consequences of such a sale.

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