Recently I had a client who came to me in desperate need of more business.
Here’s the story…
He had been in the construction business for only a short time, two years to be exact. And during that time he got off to a flying start.
He was inundated with a constant flow of work from the only client he had. He had a predictable stream of income and never had to worry about being out of work…
That was until his client decided to retire and drive off into the sunset.
In the blink of an eye my client was out of work and his income dried up.
What’s worse is that he had zero knowledge on how to market his business effectively.
That’s when he came to me and asked me to put things right… (which I did of course).
What does this have to do with you?
If you’re a business owner and you’re only relying on one freelance copywriter, then you’re making a massive mistake.
Here’s how it goes.
Any decent freelance copywriter will have more than a few clients on his books and will almost always be busy masterminding their next winner.
You see, creating copy takes an immense amount of time and research. And in order for us copywriters to keep our clients happy and craft copy that generates a bushel of money, we must give all of our attention to one project at a time.
And when the time comes for you to call on your copywriter to whip up a winner (because you’re in need of a fast cash flow surge etc)…
You’ll have to wait!
Meaning that you could be missing out on much needed business.
Listen, the business world is moving at a 100 miles an hour and you need to constantly be moving and keeping up with your competition. Only having one copywriter on your books will severely handicap you.
The time WILL come when you urgently need your copywriter to bash out a winner.
You need to seriously consider having at least two top drawer copywriters on your books that you can call upon whenever you want.
This way you’ll never have to put anything on hold because of someone else’s work schedule and you’ll KNOW that your copywriter is going to get to work on producing a blockbuster piece of copy for you almost immediately.
Anyway, until next time.