the “prediction” you are making

eturn or odds – the ratio between the payout and the stake • outcome – the “prediction” you are making So, for example, you could make at bet as follows: • wager – $10 • payout – $20 • return – 100% • outcome – UFABET

the FTSE (London Stock Exchange Index) to rise between 13:00 and 14:00 today Pretty easy, huh? So why bet on the financial markets? • Because it is easy • Because it less risky than trading (you can bet with as little as $1) • Because it exciting • Because you can make money That last point is important. You *can* make money. But you *can* also lose money, of course. In order to be profitable over the long-term, you need to find low-cost, mis-priced bets. What do we mean by that? Financial betting services are businesses. And like any business, they have expenses to cover and investors to please, and so they try to make money. And they make money by effectively charging “fees” on their bets. Except that they actually do not charge fees (such as $5 a bet) or commissions (such as 2% of the winnings), instead they use a spread or overround (two different ways of looking at the same concept, so we’ll just refer to it as a spread). This spread means that if the fair value of a bet is $x, 



A computer printer that prints on self-adhesive label material and card-stock tags are widely recognized as label printers. The process of printing self-adhesive materials utilizing a label printer is known as label printing. If you wish to get top-class quality yet budget-friendly-labelprinting on your products, I suggest you connect with our reliable Label Printing Company. By labeling your products, you can put important information about the products, company, and brand on it.

Below-mentioned is some of the printing types that a Label Printing Company offers:


As the term suggests, digital-labels are printed utilizing digital label printingmethods. It is a method of print production that is used to create custom-labels on rolls. With years of development in most sectors, digital growth has played a considerable part in the evolution of the label printingsector. It was said; the more you create, the cheaper it becomes. For effective digitallabel printing, you can avail of our services available at cost-effective rates.


Undoubtedly, labels have a substantial presence and play a vital role in the automotive industry, from safety to warning-labels to element identification in the supply chain sector. Our company is offering the best automotiveLabel printing that is durable enough to last a complete use lifecycle, clear enough to deliver relevant information, and distinct to improve your branding.


Of course, there are various packaging types in the current food industry. To match, custom printed foodlabels on rolls are still the most preferred when it comes to selling, marketing, and distributing food items packaged in cans, bottles, pouches, and jars. be assured that effective FoodLabelprinting allows brands and businesses of all sizes and shapes to launch more flavors and limited editions.


Just like any other industry, even healthcare sectors require labelprinting on their tools, items, medicines, and other things. Labels are often used to incorporate a substantial amount of essential information, so you need to get in touch with the best label printing-company Toronto offering 100% approved Healthcarelabel printing, which have rich experience and knowledge in providing printingsolutions.


At times, beverage levels have to face challenges of friction, moisture, product items, and differing temperatures. Our experts consider points that your label may face, so your beverage products make an excellent first impression. ilabel utilizes the latest methods and technology in BeverageLabels printing that allows the best in custom printed product labelsolutions.


Manufacturers have recognized the need to transform their label digitally. Impressive printingservices are perfect for manufacturing products – expertise in creating self-adhesivelabels on rolls. If you’re looking for affordable yet reliable Manufacturing Labels-printing, we suggest you try our services right away.


It doesn’t matter what you’re creating. You must ensure that your goodslabels appear amazing, unique, and impress your target customers. Make sure to try our budget-friendly GoodsLabelsprinting for a significant expansion to your brand.



Attention Affiliate Marketers! Want to Get Your Products In Front Of Highly Targeted Audience!

If you get your products in front of a targeted market, you stand a good chance you are going to make an affiliate sale, which in turn means that you are going to your commission.

Therefore if you are an affiliate marketer, you will agree that you are consistently trying to get your products in front of Highly Targeted Audience.

However, you should always be conscious of staying away from spamming or even having your market regard you as spam if you intend to build a reputable business.

In this article, I am going to teach a technique which is not a new technique. Still, it is an effective marketing technique especially if you are looking to market at low cost, affiliate and landing page friendly, scalable, no spam and effective marketing technique that is opened and read by your target market.

You will use this technique in your marketing activities to get in front of a more Highly Targeted Audience. Irrespective of how you get in front of your audience currently.

This low-cost marketing technique is Ezine Marketing. You may not have heard of Ezine Marketing before, or perhaps you are like me and have heard of it but didn’t take much note of it.

However, either way, if you are not using Ezine Marketing part of your marketing activities, you are leaving a lot of money on the table.

Now I would like to mention that Ezine Marketing is not spamming.

I specifically mention this right now as I have recently been a victim of spam and I caught off guard was annoyed. ( and I am an affiliate marketer).

This marketer was blatantly spamming my blog by leaving a comment only to promote.

Even though annoyed, my thoughts went to those who are not affiliate marketers and how annoying they get.

So spamming, unfortunately, is still happening despite all the great efforts to rid the world of it although there has been a significant reduction of spam to previous years.

The point is that you don’t want to come across in your marketing efforts as a spammer.

However, you can be more productive and effective by focussing your attention on a better and more targeted audience through ezine marketing.

What Is Ezines

For those who may not have heard of it or those who are not that familiar with it?

Ezine is an electronic magazine. The “E” from the word “electronic” and the “zine” from the word “magazine” is combined to make “ezine”.

Similarly to subscribing to a magazine and have it delivered to your address, you would also subscribe to an ezine (which is an electronic magazine) and have it delivered to your address – this time it is to your email address.

Never Going To Be Spam

So please note – these ezines delivered to an audience who have subscribed to them. The result being ezine marketing is never spam.

Ezines Opened And Read

Ezine marketing is so effective as ezines get opened and read because the audience has all subscribed to receive them.

The Ezine community is used to receiving ezines and therefore, are expecting some level of controlled marketing.

Without Spamming

So I hope you are noticing that Ezine marketing is a great way to get your product in front of a highly targeted audience without spamming.

Build Your List

Ezine marketing is a great way to build your list. It would be best if you were growing your list every day and ezines can help you build a highly targeted list as you can focus on a specific demographic age group culture etc.

Affiliate Friendly And Landing Page Friendly

You don’t have to be dictated by the social media platforms anymore as they force you to direct your audience, as you can send them straight to an affiliate link or to a landing page. So, therefore, Ezines are also affiliate friendly and landing page friendly.

Short Mini-Course

If you want to know more about getting involved with ezine marketing I have a quick mini-course to offer you that will give you all the information you need to make an informed decision to go ahead with ezine marketing or not.

The course is short video training with easy to understand chunks of information so that you can put what you learn into action.

It is delivered by the worlds first, and best DOE is the worlds first and best ezine resource for ezines advertising.

So is this for you?

So With Ezine Marketing, You Can Target Your Exact Market Avatar With Your Products

1. Affordable

2. Highly targeted

3. Email marketing brings a high ROI

4. Many ad types to choose from

5. Affiliate friendly

6. Capture page friendly

7. Scalable


Employee Entrepreneur Mindset – Which One Do You Have?

What I want to talk to you about today is something that gets a lot of conversation and is tossed around a lot. That is the Employee versus Entrepreneur mindset. The problem as I see it though is that most times this topic is discussed it is not a conversation that is used to enlighten people about the different ways of thinking, but to look to convince someone what the right way of thinking is. How they should think. How they should act. What they should do. It`s usually in a manner to convince them to buy or sign up for something. Have you been there before?

To me that isn`t the point of the Employee Entrepreneur Mindset discussion; why? Because not everyone is meant to be an entrepreneur and not everyone is meant to be an employee! Plain and simple! The thousands of businesses that exist today could not exist if everyone wanted to be an entrepreneur and run their own business. Conversely there has to be some entrepreneurs to start the businesses to create products and services and the livelihoods that go along with them.

What I’d like to do today is simply walk through the basics of the Employee Entrepreneur Mindset discussion and ask you questions along the way. Not questions about signing up for something, or buying something, no, just questions about do you really know what mindset you have? Or what it is that you are looking for.

I read an article today that discussed how entrepreneurs are born the way they are. That it can’t be learned, it can’t be taught, and it has to be an instinct! I am a very well read individual and that means that I’m not always going to read things that I agree with. This is one of those cases. While I agree that there are different types of entrepreneurs with different skill sets and instincts, I do not think it is something that can’t be taught. The author in my opinion, contradicted himself by saying, the “entrepreneurial instinct can be a latent one, and awoken upon seeing someone else using the skill.” To me, that is being enlightened, being educated and coming to terms with the fact that you want to be an entrepreneur. To close out my point, according to the author, mathematicians are born with the ability to differentiate second order differential equations. It is just in the years of Calculus courses that awakens their “latent” ability! Ya right!

I digress and know that you can learn to be an entrepreneur as I am living proof that it can be done. Once an engineer in the automotive industry, yes I had my “latent” ability to differentiate second order differential equations awoken somewhat reluctantly over the years, I now run a very successful multi-national organization that I have built over the past 6 years. Did I have the skills I needed? No. I learned those. Did I have the desire, and I think this is where that author made a slight mistake, it’s the desire that can’t be taught. That is the burning in your belly that motivates you to do what it takes to get the job done, regardless if you are an employee or entrepreneur. When my engineering career wasn’t getting the job done for me personally, I made the switch and here I am. Enough about me though, the question is what do you want? Do you want to be an employee or entrepreneur?

For some people the thought of being an entrepreneur scares them, where others it confuses them. It confuses them as they really don’t know what being an entrepreneur means. Simply put an entrepreneur is term applied to a person who is willing to launch a new venture or enterprise and accept full responsibility for the outcome. Sounds simple right but let me tell you don’t under estimate the simplicity of that definition.

What are the criteria that you should use to understand if becoming an entrepreneur is really what you want to do? As an individual who has gone through this change already, and having helped many others do the same thing, the following 5 items are what I feel are the key factors you should look at:

Your current level of satisfaction

How badly do you want to change? Are the items that you want to change situational based or more systemic in that they are all encompassing (i.e. need to generate more income). Can you pin point where the dissatisfaction is coming from. This soul searching can be very revealing so pay attention to what you discover!

The effort that you put into this will pay off in the end that much I guarantee. You will get a true understanding of what you “Why” is, and that will lead you to what you need to do. It may tell you that being an entrepreneur is not right for you and that just a simple job change is all you need. Great! That just saved you a lot of time and possibly money. However if you see that becoming an entrepreneur is really what you want, having your “Why” clear in your mind will make you unstoppable!

Your Personality

This is not about being an introvert versus an extrovert, this is more your risk tolerance. What types of risks are you willing to take? Are you the kind of person that is OK with looking at yourself in the mirror and knowing that you and only you are responsible for your success? To be disciplined enough to do the tasks that are required every day to build your business? Are you motivated by more than just money? While most successful entrepreneurs are wealthy, very few of them started simply because of the desire to earn more money.

Remember that money as a motivator will not work. As an entrepreneur your first few months may not generate a lot of money, and if money is the only motivator, the lack of it coming in may get you discouraged quickly and start to doubt your resolve! The number one entrepreneur killer, self-doubt!


Being an entrepreneur requires you to obviously plan and run your new business venture, but what a lot of people forget to pay attention to is their personal lives! This is where your planning comes in. You have to be able to run your new venture, and yes, it will take up the majority of your time when you first start. If it doesn’t something is wrong! You may not think so at the time, but before you know it your business is not growing, it’s not producing, and the money is not coming in!

You have to be able to work with your loved ones to create the proper balance. To know that there will be sacrifices made in order to get the business off the ground, and then as the months go by and you get more efficient at your business, maybe even hire a few employees, your time is not so crunched and you start to see the fruits of your labor.


Yes this is always a must! You need to have this in order to start your business venture. Now how much financing is required? Well that depends on the type of business that you are looking to get started in. It could be anything from a few hundred dollars to start a home based network marketing business part-time, to a few hundred thousand dollars to start a franchise, to an unknown amount to bring a new product or service to market. Either way, you will have to know and understand what the amount your business venture will need to be financed so you can put together your plan of action.


So now that items 1 through 4 are in order and ready, the last step is to get it going, to start, to take that first step, crawl outside of your comfort zone, walk into the world of being an entrepreneur and run at full speed and never, ever quit! That’s right… that one of the secrets… that one of the reasons why the very first thing that I always ask people who tell me they want to be entrepreneurs is “How bad do you want it?” Their level of commitment will pay off when they hit their inevitable speed bumps, and roadblocks along the their journey to success! Enough metaphors? I’m thinking the same thing…

All metaphors aside it is very empowering knowing that you are never going to quit. Instead of using a metaphor I’m going to use an example. The level of commitment that you need to have to be a successful entrepreneur is similar to the dedication and commitment that you have to your children. Those 2 AM feedings, followed by being woken up at 3AM because someone got sick, or spending all night with them until a fever breaks without ever thinking, I quit, someone else can do this, this isn’t for me. Think about that commitment to your kids, and I apologize if you don’t have any, but that level of commitment is on the same level of what you need to have to be a successful entrepreneur.

My intention here is not to scare anyone away from being an entrepreneur. I know the benefits. I understand the changes that I had to make in my life to be successful doing what I’m doing. My goal is simply to bring the information to the fore front of your mind, so if you are thinking about making a change, about changing from an employee to an entrepreneur, you clearly understand what is involved. You can do this given this is something that you truly want.

Remember that there is no one that knows you better than you. Be truthful to yourself and to your wants, and the answer and direction to take will be made clear you.

Jamie Messina
Chief Lifestyle Engineer

Jamie Messina is the Founder and Chief Lifestyles Engineer at Engineered Lifestyles. A former automotive engineer turned entrepreneur, Jamie has and continues to build a multi-million dollar Network Marking Business. Through lessons learned, pioneering new markets and the growth of his team, Jamie was able to start Engineered Lifestyles to help others do the same. Engineered Lifestyles is a not-for-profit mentoring company that allows people from all over the world to be coached and mentored to grow and succeed in their business. Regardless of the business that you are in, Engineered Lifestyles is there to help. If you are in the process of looking for a business, Engineered Lifestyles can help you understand what key things to look for when choosing your opportunity. For more information on Engineered Lifestyles you can find them on their website or search Engineered Lifestyles on Facebook for their FanPage.


Black Mold Removal

House cleaning is one of the tasks we do not enjoy very much. It is long, laborious and well, dirty. However, it is something that you really have to do unless you are willing to settle in a house that is filthy and unorganized. When house cleaning, it is appropriate to set aside ample time for this task, say a whole day, especially if you have a large house. It is also great to enlist the help of other family members for this task.

It is extremely important for the whole house to be clean in order to avoid sickness, allergies or infections. Pests, another culprit, can be remedied by using Riddex and Pest Offense. Most ailments start from the house. Keep in mind that a clean house is a safe house.

Removing Black Growth

Black mold growth is one of the most common dirt found in the house. Mold is a problem that can stick around forever if not treated properly the first time. Black mold is very toxic and can cause sickness and even death in certain cases.

Removing mold completely is the only way to rid your home of the spores and dust. Learn how to remove black mold and keep your home safe. Black mold removal and mold and mildew removal can be a little difficult but there are tips and techniques you can apply to make the work faster and more efficient.

Removing Black Mold in the House

· It is very important to know the source of the water accumulation. Fixing it is the first step of the successful removal of black mold. If you have a high relative humidity in a room or area (55% or higher), then you should strongly consider a dehumidifier. To determine the relative humidity, you will need a relative humidity sensor, also known as a moisture meter or hygrometer. If there is a water leak or a severe flooding, use fans and humidifiers. Move wet items away from walls and off the floor. You have to address the problem quickly so that the damage will not go too fat. It only takes 24-48 hours for toxic mold to germinate and grow. Contaminated areas should be remedied quickly.

· Minimize dust and seal off affected areas. Before cleaning and removing the mold, take necessary measures to prevent the mold from spreading. Mold spores become airborne during the cleaning process so contain the area being cleaned.

Each room should be cleaned separately. Seal the room off before beginning the cleaning process. Cleaning, as mentioned earlier, can stir up the mold so it is vital to prevent them from disseminating. Once spores become airborne, they can quickly spread to other areas to germinate and colonize. A room can be properly sealed by using plastic sheeting with duct tape to cover various openings, such as doors and vents. Turn off all HVAC systems before cleaning.

· Toxic black mold removal on a dry area can be done by lightly misting the area with water before cleaning the mold. Dry mold has a much greater chance of becoming airborne when disturbed. After lightly misting the surface, clean the affected area with soap and then apply a disinfectant black mold remover. Mold spores are microscopic so make sure to clean all surfaces. After cleaning the area, it must be completely dried.

· Remove and discard mold-infected materials by throwing them into heavy-duty plastic bags. Get the bags outside a window or other openings accessible to the room being cleaned.

How to Protect Your Health during Mold Cleanup

It is of enormous importance to protect you and minimize exposure during the cleaning process. It is not recommended for a person who has asthma or other allergies to do the clean up for they are very vulnerable. Black mold removal cost need not be exacerbated by health risks.

Wear a respirator. Wear a dust mask to protect against inhalation of mold spores. Choose a respirator that is specifically designed for particle removal.

1. Clothing. Wear protective clothing that can be easily removed and cleaned. Use a suit that will cover the entire body to prevent any skin exposure. You should also wear rubber gloves and eye goggles.
2. Evacuate. Ask family members to leave the area during cleanup.
3. Rest in between cleaning. If the area to be cleaned is quite large, make sure to rest in an area where there is fresh air.


What to Look for in a SEO Services Company

Search engine Optimization (SEO) techniques are very important in order for your website to be seen and picked up by search engines. If you want your website to be listed in the top page of the search results then your website has to be ranked very high and there are lists of factors that generally influence the website ranking. Relevance of the keyword, popularity of the search word, the way keywords are used in page titles, usage of keywords or phrases in the body text are some of the factors that influence website rankings. Search engine optimization techniques helps you to ensure that the above said factors are considered and necessary changes are made to the website and backlinks or inbound links are placed over the internet to divert traffic to your website.

Why to opt for SEO

If you have a business website, then the content that is posted on your website is very important and has to be able to convey information that is relevant and about the purpose of your business to your prospective clients or customers. Internet Marketing also plays a vital role as your website has to be seen by your potential clients and in order to increase visibility of your website, you will have to opt for SEO techniques. There are many reasons why you should opt for SEO for your business, but then let us look at a few important ones.

  • SEO will help increase the organic traffic to your website.
  • SEO will give you better visibility in the Internet world.
  • Search engines are inclined more to organic results than to paid ads.
  • SEO will help you to increase the page ranking of your website in search engines.
  • SEO is a lot cheaper than opting for the expensive paid ads in search engines.
  • Using manual SEO techniques you can bring in a lot of genuine traffic to your site.
  • SEO will help increase the conversion rate on your website, thereby increasing profits.

SEO Service Providers

SEO is an internet marketing technique that requires a lot of research and planning and therefore it is wise to avail the services of a good SEO Services company for your business. There are a lot of benefits in opting for a SEO service provider as they will have the experience and the expertise that is required for devising a good SEO strategy for your business that will help your business in many ways. As there are many SEO services companies that operate worldwide, it is very important to find one that will be the best for your business. Providing SEO services is not just about placing links all over the internet to bring in traffic. There is a lot more to SEO and let us look at a few traits that a good SEO Services company should have. A Good SEO services company should:

  • Provide SEO Services at affordable costs
  • Should have knowledge and experience in implementing advanced SEO techniques
  • Should help in modifying your website for SEO
  • Should provide you with low cost SEO operations
  • Should help you increase sales and your customer base
  • Should help increase the visibility of your products or services in the internet
  • Help in getting you increased targeted traffic

How Tour Operators Cope With The

In the wake of the COVID-19 pandemic, many industries have taken a hit but the major brunt was seen and felt almost instantly in the travel and tourism industry. It is saddening to see how the technological revolution that brought all of us together by making travel and tourism easy and affordable fueling 4 billion trips a year – is struggling to tackle a virus that demands that we stay at home and not move.

The coronavirus was first identified in late-2019 in the Wuhan region of China and is now present in dozens of countries around the globe.

Some of the critical details that you must be aware of-

● More than 3 million cases have been confirmed.

● More than 200 thousand deaths have been recorded.

● 210 countries or territories have been impacted.

● Number of cases “recovering” from symptoms over 800 thousand. Remainder still under observation or quarantine.

● The World Health Organization declared the spread of Coronavirus COVID-19 as global pandemic from 11th March.

The outbreak of COVID-19is having an inevitable impact on the travel industry, not just limited to hotels but has affected airline, cruise, and as a result even the car rental industry a lot.

Let us have a look at the global statistics to get more clarity.

  • Starting from 1st January 2020 to 29th February 2020, the room revenue trend saw a steep decline globally. It showcased a 16% month-over-month decline, for the month of Jan-Feb, this analysis was done by RateGain, a travel technology company.
  • The room revenue downward trend can be directly attributed to the decrease in the overall booking during the same month. According to the research, it showcased that the reservations made during the month for any future date in the next 12 months, found that the bookings were globally down by 9%.
  • The company even compared the % change of the reservation data extracted from the first week (1st-7th March 2020) to the second week of March (8-14th March 2020).
  • According to the analysis, every single destination country showed a booking decline in Week 8. For instance, Italy posted a staggering 20% decline from the first week to the second week of march due to the complete lockdown across the country.

How to cope with such difficult times?

  • Sadly, we don’t know when this crisis will end; all we can do is be hopeful and practice social distancing.
  • What we do know is that millions of jobs are at risk, that we need to protect, especially the vulnerable segments like SMEs, self-employed, women and the youth. We need to have survival mechanisms/plans for companies.
  • One thing is for sure that we need strong support in navigating the unparalleled economic and social impact of Coronavirus. Currently, what we need are fiscal and monetary measures that will help protect jobs, help the self-employed and company’s liquidity and operations and accelerate recovery.
  • To help all the hoteliers today, we need an efficient travel technology platform like OPTIMA by RateGain. It helps hotels maximize their chances of getting a significant chunk of the business available in the market. The software helps provide a better understanding of the competitors who are in the same business realm.
  • As one might be aware, tourism is a significant job provider for many people, especially women and youth. It is also believed that it is the sector with proven capacity to bounce back and help other sectors as well.
  • Finally yet importantly, we need a strong mitigation and recovery plan that will support the sector and help generate returns across the whole economy and jobs.


Capturing the Boomer Dollar

You will have to have been residing in a cave the last few years to not know that the Baby Boomer Generation is one of the wealthiest, most active generations yet. I am proud to be counted among that number. Another truism about my generation is that if your business reaches me, it will also reach my parents, my children and my grandchildren. I stay abreast of all of their likes and dislikes so that I can use my buying power to provide travel, entertainment, clothing and dining for them as well as for myself.

We Boomers do not belong to a generation that adheres to the concept that we have never needed that type of (technology, transportation, entertainment, etc.) before so why should we invest in it now. We Boomers want to embrace the new while at the same time retain our appreciation for the old. I want to know the terminology of the younger generation but do I want to be greeted by a “Howdy” when I walk into the establishment staffed by that generation. The answer to that is a resounding “No!”

That’s why marketing to us is not only a challenge, it can be a rewarding teachable moment. Just like when I started watching the new animated films with my grandkids. Did I go into the theater expecting to be entertained? No, of course not. Was I expanding my horizon or merely pleasing my grandkids? I will be honest and say that I was merely tagging along to play the “grandma dollar card” and see the smiles. Because I have an open mind, it was blown away by the creativity, the underlying humor, the exceptional message and also by the smiles.

That’s when I started paying attention to the markets and marketers who approached me. For instance I learned when I went into a store to purchase a new computer system that I was practically invisible. Salespeople walked right by me in an attempt to go visit with either a younger customer or go back to their station to visit with other salespeople. When I did leave the store with no computer in tow and was asked if I found everything I needed, my response was that “I would have spent a lot more money if someone had actually paid attention to me!”

Boomers are not invisible, we are on the cutting edge of technology, we are stylish, we are financially savvy and we have realized that we can’t take it with us, so we are more generous with our spending power. We will pay more for good service and we will remember the server. We will cultivate new social circles that will be multigenerational. We have a healthy admiration for the younger population and know that their future will be full of change and charged with energy and success, but are very thankful that we grew up with party lines, no remotes, no GPS systems and we learned patience when ordering items because “next day delivery” wasn’t even a concept much less a realization.

So here is my suggestion for businesses who want to romance the Boomers:
• Invite a Boomer to a training session to critique the verbal interchanges that may take place within your organization.

• Stand back and actually “look” at that market. Watch the purpose in their step, the pride in the way they carry themselves and what their eyes settle on when they enter your establishment and the expression on their faces.

• Be visible and attentive but not overwhelming.

• Anticipate some of the questions they might have and have the answers.

• Be prompt.

• Be neat.

• Smile.

• No “Howdys”.

• Don’t stand in the corner on the phone where we can see you.

• Don’t gossip about people around other salespeople because I could be that person’s mother/cousi


Ideas to Use “Found Time” During

It’s no longer “business as usual” to say the least. During this COVID-19 pandemic, nothing is as usual.

You may have found yourself working from home – with or without children to care for – or discovering that many of your customers have shut down operations, so you’re wondering what to do with this “found time” in your schedule.

This could be an ideal opportunity to tackle those items on your business “to-do” list that you’ve neglected far too long. Here are 7 ideas to help you take back a bit of control in your business and prepare for when things get back to a new “normal.”

1. Check out the competition.

Go online and “creep” your competitors. What are they doing? What new products and services are they offering? What are they saying?

Obviously, you don’t want to copy what they’re doing or saying – but this can be an ideal time to find out how you can stand apart.

Look at the competition in your area and then see what others are offering in other countries. Then consider what you can do differently or what can you add to your roster that shows you’re a leader in your industry.

2. Review your Website and other marketing materials.

Is it time for an update? Often, creating new or updated content for your business is pushed to the backburner as you bring on new customers or work to deepen relationships with existing clients.

Now’s the time to read through your Website with fresh eyes – the eyes of your customer – and make sure the message you’re sending is the one you want others to read.


Response Landing Page

The Importance of Updating Your Website for COVID-19

Whether you’re hosting a webinar, giving away a special report, selling a program, or presenting a video series, a landing page inspires your visitors to participate in some way.

Creating a crisis response landing page is a bit different because you’re not trying to convert leads into sales-you’re trying to communicate serious messaging to your customers.

Why should you put up a separate crisis-related page? Your visitors are looking for reassurance and resources, whether it’s around health precautions you’re taking to prevent the spread of coronavirus or changes to your opening hours. It’s important for your small business to have a crisis response plan, and a big part of that is messaging.

Such as coffee chain JJ Bean talking about their gradual reopening.

What Is a Landing Page?

It’s simply a website page, but it often looks different from your typical website. It has a primary focus-a single “call to action” or focused objective that you want your visitors to pay attention to.

It’s all about keeping the visitor focused on that main objective: your response to COVID-19.

The Dos & Don’ts of Creating a COVID-19 Landing Page

Click-through website pages are designed to convince the visitor to click through to another page.

This is often done on an eCommerce site, where a marketing campaign will send people to a click-through website pages and provide engaging details about a specific program, product or service. There will be a button that will lead people to buy whatever you’re selling.

If you have a call to action on your COVID-19 response landing page, make sure it’s sensitive and relevant. For example, if you provide counselling services or sell wellness-related items consumers are looking for during this time, it’s fine to show people how to access your offerings.

For example, The Broken Whisk Restaurant has a COVID-19 landing page letting people know about their Heat and Serve Meal Program offered while closed.

However, if your small business sells completely unrelated items, don’t clutter your informational website pages with them. The rest of your website can do that; save your COVID-19 landing page for informational purposes. This communication is part of your pandemic response plan, not a sales pitch.

The same goes for lead generation. Marketers use lead generation website pages to capture the name, email address and perhaps other info (like a phone number or occupation) to enter it into a database list, which is stored in a newsletter platform service.

Then, that database list can be used to follow up with people who signed up, either through an autoresponder series, promotional campaign or other newsletter sendout.

You’ll want to avoid having a signup form on your COVID-19 response landing page. Even if you have coronavirus-specific resources to share, now’s not the time to be trying to grab leads from a page like this.