Building a website for marketing purposes is a continuous, essential and developing campaign. Its main goal is to address consumer concerns, share stories of success and turn prospects into long term clients. Web-based marketing is essential to your business along with your marketing ideas, real estate services, strategies and tools.
Websites are meant to be found. When you’re building a website, it means you want your prospects to see what you’re offering. Every professional is faced with the challenge of constructing a website that attracts a wide range of demographics. So is there a simple, less complicated way of making your site more attractive? Of course.
To spark the interest of prospects, tell them a good story.
HTML may matter but real estate marketing requires more than just that. Some may venture into broadcast marketing through the radio or some other form of broadcast media. A video shot to perfection and a direct-to-the-point landing page may also solicit lots of interests.
Creating a great story means answering these important questions: (1) What’s my story?; (2) Is my story interesting enough to pique the curiosity of others? If you can answer these questions with conviction, then that means you need to start your online real estate marketing campaign TODAY.
So your SEO efforts have generated clicks and warm leads. Moreover, you’ve successfully climbed to the top of search engine results. What comes after this? After clicking and exploring your website, what’s next?
Is there any correspondence between you and the person/s who clicked through your site? Records show you’ve had several clicks in the last few days. How come no one touched base? Something’s really fishy then. Perhaps your site lacks a good story?
Res ipsa loquitur, your services and/or products must speak for themselves. Altogether, they constitute the good story your prospects need to hear. Besides a set of carefully chosen words to give prospects an overview of the real estate service and/or product you’re offering, you should also exert effort to give your brand a professional look.
Avoid exaggerated marketing spiels. Without overstating or understating, simply highlight the advantages of your products and/or services and the benefits your clients can reap. Zooming in on the advantages and benefits is one way of making clients trust you. You should also provide authentic information about your business including company history, profile (with permit to operate) and real contact details.
Take caution when telling your story. There have been several incidents of identity theft now that it’s possible to do business online. To prevent others from stealing your story, you must do everything in your power to control it. That’s the good thing about telling your story in this Internet age.